Build the Hypotheses
Script is from Michael Schrage and his book The Innovator’s Hypothesis I believe exploring this <Action/This Capability> will likely result in this <Desirable Improvement/Outcome>. We’ll know this because <Our Explicit/Understood Metric>. “Writing out the hypothesis is a practice in clear thinking.” 1 See Small Experiments Every Book Is A Startup, by Todd Sattersten ↩︎