Script is from Michael Schrage and his book The Innovator’s Hypothesis

I believe exploring this <Action/This Capability> will likely result in this <Desirable Improvement/Outcome>. We’ll know this because <Our Explicit/Understood Metric>.

“Writing out the hypothesis is a practice in clear thinking.” 1

See Small Experiments

  1. Every Book Is A Startup, by Todd Sattersten ↩︎